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Next: Venice Bakery
Role
Project Designer
Software
Figma
Duration
3 Months

How it started

In college, I began using productivity apps to manage my workload. As I downloaded app after app, I started to realize that the sheer amount of apps I had became harmful to my productivity instead of helping it. During my research and multiple user interviews, I discovered that this was a reoccurring problem and was set to find a solution.

The Problem

Generation Z needs an efficient way to combine primary productivity tools on one platform because a centralized product will greatly enhance workflow and digital organization.

What is a productivity app? 

Productivity apps are digital tools that can make tasks more manageable and reduce frustrations. A list of common productivity software can be found below:
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🗓️ Calendars
✅ To-do lists
🗒️ Notes
⛔ Distraction blockers
📒 Habit trackers
📚 Focus apps

Covid-19’s effect on technological advancements

Since the pandemic, there has been a massive increase in digitalization. Lockdowns all over the world caused schools, organizations, and businesses to rely on the internet to continue their operations while having to remain at home. In order to stay on task and promote organization, more and more productivity software were being used daily which lead to a sharp increase in productivity software in the market.

A look into the current market

Some specialize in certain features while other apps are all-encompassing. Many apps are designed for desktop use but their mobile counterparts lack in comparison.

User Interviews

Five participants who used 2+ productivity apps within the past 12 months were interviewed.

Valuable patterns were discovered such as:



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  • participants primarily used these apps to maintain their schedules and organize tasks
  • some participants tried to incorporate all-encompassing productivity apps into their routines, but they were too difficult so they returned to apps that were built around a specific function or feature
  • types of apps that were most commonly used by participants were the notes app, calendar app, with to-do lists following shortly after

Post-Interview Findings

Feedback from user testing

Forming a solution: low fidelity to high-fidelity

From mid-fidelity to high-fidelity



Users found the new interface simple and easy but new issues emerged with discrepancies between user expectations and the actual actions of the product
When creating a new event, users expected the date to be preselected from the date they were currently viewing.

The Final Product

Lessons this product has taught me

Trust the process
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Each iteration is about improving the product in someway or another.

Importance of trial and error
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Every usability test gave me a new sense of confidence when designing. With the feedback of users I was able to improve my product again and again.

What are the next steps?

New functions
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Every usability test gave me a new sense of confidence when designing. With the feedback of users I was able to improve my product again and again.

Improved integration
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Integration between emails and ReMemo so that users can add events easily from their emails into the app.

User Testimonial

“Having all these functions on a single app does really make things a lot easier! I love how everything is organized in one place.” Arie Lea Kuo, Usability Test Participant
Next Case Study: Venice Bakery
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